Ever wonder why someone else’s Facebook post or tweet looks so much more appealing than yours? How did they manage to get that eye-popping photo that makes someone click? Aren’t you also sharing through Facebook and Twitter? How come no one is commenting or Liking or retweeting about your brand?
If you want to beat out the competition, first you have to think like the competition. And in this case, your competition’s weapons of mass destruction are OG tags and Twitter cards.
No, I’m not talking about anything old school like original gangsters, though they may come in handy during a business transaction. I’m talking about open graph meta tags.
Think of OG tags like Facebook 2.0. You know that a great visual is the easiest way to grab someone’s attention and drive traffic to your website. And it’s no secret that Facebook can really do a number on missing the point of your link by leaving out thumbnails or scrambling information to make your message indecipherable.
So when a business link is shared via Facebook and there’s not even an image or there’s an image that has nothing to do with your page, you risk losing the possibility to increase your Facebook traffic by 174%, according to Quick Sprout.* Why take that risk? Ain’t nobody got time for that! Never worry about irrelevant information again by using OG tags. Take creative control over the title, image, URL, video and more of the page you want prospective customers to land on to discover your brand. It’s simple, really. All you have to do is add meta tags into the head of your website.~ Increase page clicks, increase profit.
Similarly, Twitter cards make your tweets stand out and grow your business without a follower ever having to leave Twitter. How easy is that? Have someone sign up for your newsletter or download your company’s app directly from a single tweet. Get a photo and article summary to accompany every tweet so your follower already has an idea of what they are getting themselves into before clicking. The best part is, you can do all this for free. Who doesn’t love free stuff?^
By implementing OG tags and Twitter cards into your social media style, you will not only grow your business by nearly two fold, you will save time, money and make life easier for a lot of consumers out there. Who doesn’t want that kind of reputation for their business? And with that kind of time and money, Facebook 3.0 anyone?
